Introduction In today’s fast-paced corporate environment, staying ahead of the competition is essential. Competitive analysis has traditionally been a core approach for achieving a competitive advantage, but the advent of AI technology has transformed this field. AI-

    Introduction In modern rapidly changing corporate environment, staying ahead of the competition is crucial. Market research has traditionally been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this field. To

    Overview Social media marketing is evolving dramatically in recent years, driven by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape is the rise of AI technologies. AI’s potential to revolutionize social me